Saddlers front-of shirt sponsor, NoFo Brew Co, has committed to further support of Walsall FC Foundation through the new ‘Our Town, Our Top’ campaign.
Walsall FC Foundation, the club’s official charity, was recently announced to be donned across all junior shirts for the 2025/26 season following a donation from NoFo Brew Co.
The American craft beer and spirits brand have continued to have a blossoming relationship with the Walsall FC since becoming an official Club partner in November 2022, having previously sponsored the first teams’ warm-up t-shirts.
The latest initiative has enabled the Foundation to purchase over 150 Home Shirts that can be donated to children across the Borough. ‘Our Town, Our Top’ will see the Foundation work closely with local partners and charities to gift shirts to children, help them to attend games, and become our fans of the future.
Director of the Walsall FC Foundation, Adam Davy, only had praise for the ongoing partnership, emphasising the significance of having the Foundation’s logo front-of-shirt for the first time.
He said: “I am delighted that we have been able to work with NoFo Brew Co and collaborate with them on the shirt sponsorship.
“They very kindly donated the front of the children’s shirts for our logo to feature. This will raise the profile of our Foundation, and hopefully the wider network, to showcase the great work we do.
“We have a fantastic relationship with the NoFo owners and they love the work we do. They were as excited as us to work in collaboration and we have a few other ideas to develop, over the course of the season, to make sure we really capitalise on the partnership. Our Town, Our Top will definitely achieve that.”
The project kicked off ahead of Saturday’s victory against Salford City at the Pallet-Track Bescot Stadium.
Ten young people, nominated through diverse organisations involved in the Saddlers United group, attended the game with their families and received a home shirt.
The families also met representatives from NoFo Brew Co, including Co-Founder and CEO Joe Garcia, who is equally excited about the initiative.
He added: “I am delighted to be able to support the Our Town, Our Top project. The Club is a huge part of the community and we want to see more and more fans at the Pallet-Track Bescot Stadium.
“This project will make sure that the shirts are donated to deserving children in local schools, community groups and diverse organisations. We are proud to support the Club, Foundation and, most importantly, residents across Walsall.”
“The shirts will help to create a bond between youngsters and the Club and proudly display the Foundation logo. Working with the team, we know that the shirts will be used as prizes, incentives, gifts and extra mascot opportunities. Most importantly, they will bring smiles to the faces of everyone who is chosen to receive a top. Our Town, Our Top is a fantastic idea and we are delighted to support it.”
The Foundation will now work with local partners, Walsall Council, Schools, Community and Faith Groups to distribute the shirts over the coming 2025/26 season.
